In branding, a logo is a visual representation of the values, vision, personality, and core of a company or brand.
This is how your potential target audience and the mass will recognize your brand and somehow get to know more about it. In crafting a logo, one should consider how the logo will turn out in packaging, advertising materials as well as how it will connect to your branding collateral.
Lucky for you, we have a heap of logo design examples listed down below to inspire your creative eye and gain insight on the basic types of logos so you have a reference to start off with. You may also see our list of logos crafted from different shapes to really get your creative juices flowing.
The Five Types of Logos
In crafting your brand, one must start with the crucial and important part of brand identity and that is the logo. Once that is done, you may apply those design elements present in your logo to your business cards, letterhead, portfolio, CV, resume and most importantly, the brand guide.
But before heading there, one must know the basics of logo design. This will help every designer and individual in crafting their brand or company logo. In designing your logo, there are five types of logos namely symbol or icon, wordmark, lettermark, combination mark, and emblem.
Scroll below for the different types of Logos you can use as creative inspiration and design references.
Symbol or Icon
Brand Identity of Maksymovych Scientific Library.
The symbol or icon type of logo visually represents a brand or company in a simple and bold manner. Most companies and brands apply a simple logo and may incorporate additional elements or create alternative versions. This type of logo is great to use since target markets and audiences can easily recognize a simple logo than a complex one.
The Starbucks logo is a good example of a symbol logo. It used to be an emblem logo with the text Starbucks Coffee written on it but the text elements were eliminated over time. The reason is that having eliminated the text Starbucks Coffee tells the potential target market that Starbucks does offer an array of food other than just coffee. Also, Starbucks is a recognized brand and the logo has been imprinted on the mass audience for decades so it is practical to remove the text elements.
The official logo of Drag Queen and Visual Artist, Sasha Velour.
Think of Disney, Facebook, and Sony. What do they have in common? The triad is different in core but what makes them similar is the type of logo they have. The logos of Disney, Facebook, and Sony are examples of a wordmark logo. They are uniquely styled logos that spell out the company or brand name.
This is a great type of logo if you want to have a direct approach towards your brand. This could also be an advantage if you are a new and upcoming brand since you would be easily recognized in your chosen industry through your logo: no-nonsense and practical.
This type of logo is exclusively typographic. Recognized brands such as Chanel, Hewlett-Packard, or HP, and General Electric, also known as GE, are three great examples of a lettermark logo. They use a symbol to illustrate the company through the use of the brand’s initials or first letters.
Brands or companies apply a lettermark logo to graphically illustrate the company better than the full name. Lettermark logos could also be for brand or company names that are too long and may be hard to pronounce as to avoid indistinctive message communication.
This type of logo combines a wordmark and symbol or icon. It is strongly encouraged to have a well-design combination logo that will be recognizable and presentable once the elements are separated and well as when combined together.
You could take creative inspiration from the logos of Adidas, Nike and on the flipside, Miss Universe. Adidas and Nike do separate their logo elements in which the audience could easily recognize the brands and can carry the weights enough. The Miss Universe logo, on the other hand, it combines a womanly figure reaching up to the stars and with a wordmark that says Miss Universe. It might seem generic to ordinary viewers but it is distinct since it incorporates graphic elements such as stars depicting the Universe. The Miss Universe logo has since created an alternative version of their logo that combines their symbol, wordmark and tagline/motto.
The Miss Universe logo, on the other hand, it combines a womanly figure reaching up to the stars and with a wordmark that says Miss Universe. It might seem generic to ordinary viewers but it is distinct since it incorporates graphic elements such as stars depicting the Universe. The Miss Universe logo has since created an alternative version of their logo that combines their symbol, wordmark and tagline/motto.
This type of logo encases the company name within the design. It is worth it to mention brands such as Uniqlo, Harley-Davidson and sports league such as NFL all have an emblem logo design.
Now that we have broken down the main types of logos, down below are our list of logo design examples to bask in.
Lamba Wordmark Logo
Layers Wordmark Logo
Fin Combination Logo
Candnight Combination Logo
Village Fair Emblem Logo
Logofest Emblem Logo
We have more offerings that will be helpful in crafting your logo. You can view our collection of logo design trends which features different styles and characters that you may want to incorporate in your brand or company logo.
If you are having trouble in your selection of color for your logo, don’t fret. We have a spectrum of color swatches in crafting your logo designs that will be helpful for your design projects and to match your creative brief requirements.
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