For any business it is important to have a logo that is clever, catchy and concise. However, it is one thing to demand a clever logo and another to design it. It takes a lot of effort and out of the box thinking to develop a circular logos that looks smart and clever. There are several talented designers who come up with amazing logos that will totally blow one’s mind on account of their creativity.
Most of the clever logo designs have hidden or dual interpretations besides having a great visual appeal. In most of the inspirational logo designs you will find two different symbolic ideas. This is the part that needs creativity as your cannot overdo your logo. Keeping it short and simple is one of the guidelines..
To create a clever logo you would need the help of tools like typography, visual graphics, font typeface, letters, symbols etc. Using smart accents and textures will also be great for your logo. It doesn’t take much but a little thought process and vigorous designing to come up with clever logo.
You can always take a cue from the amazing logo available but make sure that your idea is unique. The most creative brands that use clever logo are Amazon where the smile like arrow moves from A to Z, Sun Microsystems which shows an ambigram, Toblerone which has a hidden bear to represent its origin.
There are several impressive logos on the internet that have wonderful designs that are not restricted to one interpretation.